| 000 | 00927cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 15824023 | ||
| 003 | OSt | ||
| 005 | 20111229172407.0 | ||
| 008 | 090719s2010 caua b 001 0 eng | ||
| 010 | _a 2009932899 | ||
| 020 | _a9781849201469 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 082 | 0 | 0 | _a659.1 HAC |
| 100 | 1 |
_aHackley, Chris _92657 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : an integrated marketing communications approach _cby Chris Hackley |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon _bSage Publications, _cc2010. |
||
| 300 |
_axvii, 333 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [311]-322) and index. | ||
| 650 | 0 |
_aAdvertising. _92278 |
|
| 650 | 0 |
_aAdvertising _xSocial aspects. _92658 |
|
| 650 | 0 |
_aSales promotion. _92659 |
|
| 650 | 0 |
_aAdvertising _xBrand name products. _92660 |
|
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c632 _d632 |
||