Change by design :

Brown, Tim (Industrial designer)

Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz. - [New York] : Harper Business, c2009. - viii, 264 p. : ill. ; 24 cm.

Illustrations on end papers.

Includes bibliographical references and index.

Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.

9780062337382 (PB) 9780061766084 (HB)


Organizational change.
Reengineering (Management)
Corporate reorganizations.
Industrial design.

HD58.8 / .B772 2009

658.4063 / BRO
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