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Gloor, Peter A. 1961-

Coolhunting : chasing down the next big thing / Cool hunting Peter A. Gloor and Scott M. Cooper. - New York : AMACOM, c2007. - xvii, 236 p. : ill. ; 24 cm.

Includes bibliographical references (p. [223]-230) and index.

Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.

ISBN: 0814473865 9780814473863 0814473865

LCCN: 2006034160

Subjects--Topical Terms:
Creative ability in business.
Technological innovations--Management.
Social networks--Research.
Data mining.
Group decision making.

LC Class. No.: HD53 / .G55 2007

Dewey Class. No.: 658.472 / GLO