UX research : practical techniques for designing better products

Nunnally, Brad

UX research : practical techniques for designing better products by Brad Nunnally and David Farkas - xx, 231 p.

Includes bibliographical references and index.

Pt. I. Introduction. The history of research -- Pt. II. Planning and preparation. Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- Pt. III. Facilitating research. Making research happen -- Managing people during research -- Improv in research -- Facilitating research -- Debrief sessions -- Pt. IV. Analysis and reporting. Making sense of the mess -- Communicating insights -- Getting the most out of research.

9789352135509


Research--Methodology.
Technology--Research.
Industrial design.
New products.
Research--Methodology.
Industrial design.
New products.
Technology--Research.

658.575 / NUN
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