Strategic brand management :

Keller, Kevin Lane

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob - 3rd ed. - New Delhi : Pearson, 2012. - xxiii, 695 p.

9788131756898


Product management
Brand name products
Strategic planning

658.827 / KEL
Powered by Koha & maintained by LRC, JK Lakshmipat University, Jaipur
Contact: [email protected]
Copyright © 2022 LRC, JK Lakshmipat University, Jaipur. All Rights Reserved.