The Fuzzy and the techie : (Record no. 10716)

MARC details
000 -LEADER
fixed length control field 01674 a2200181 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190713b ||||| |||| 00| 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670090846
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.30112
Item number HAR
MAIN ENTRY--PERSONAL NAME
Personal name Hartley, Scott
TITLE STATEMENT
Title The Fuzzy and the techie :
Remainder of title why the liberal arts will rule the digital world /
Statement of responsibility, etc Scott Hartley
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Penguin Random House India,
Date of publication, distribution, etc 2018.
Place of publication, distribution, etc Gurgaon :
PHYSICAL DESCRIPTION
Extent xvi, 301 p.
SUMMARY, ETC.
Summary, etc Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: that techies are the real drivers of innovation. But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. They also bring the management and communication skills that are so vital to spurring growth. Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations work to create real innovation. https://www.goodreads.com/book/show/30971649-the-fuzzy-and-the-techie
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telecommunication
General subdivision Social aspects
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Humanity
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Liberal arts
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Learning Resource Centre Learning Resource Centre 13/07/2019 20 443.26   384.30112 HAR 13977 13/07/2019 599.00 13/07/2019 Books
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