Different thinking : (Record no. 11719)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02055cam a2200277 a 4500 |
| CONTROL NUMBER | |
| control field | 15532932 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190409151540.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081124s2009 paua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008049604 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749452599 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD53 |
| Item number | .F665 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4063 |
| Edition number | 22 |
| Item number | FOE |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Foerster, Anja. |
| TITLE STATEMENT | |
| Title | Different thinking : |
| Remainder of title | creative strategies for developing the innovative business / |
| Statement of responsibility, etc | Anja Foerster and Peter Kreuz. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Kogan Page India, |
| Date of publication, distribution, etc | 2008. |
| PHYSICAL DESCRIPTION | |
| Extent | viii, 198 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [191]-192) and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Different thinking : strategy. The 360 view : glean inspiration from other industries. Dead centre : get out of those middle-of-the-market segments-fast! Travel light : cut the ballast -- Different thinking : markets. Out of the box : create completely new markets. Maxi size and mini size : place no geographical limits on your success. Mix it! Conquer new markets with innovative combinations. Quasi-monopolies : be the champion -- Different thinking : products. Product DNA : question existing product concepts. Design matters : design as a competitive factor. Experience inside : create an experience, trigger emotions. Easy Inc : offer clarity, cut out the frills to make your product irresistible -- Different thinking : price. Price DNA : question the established price models. Price polarization : send your prices skyrocketing or plummeting-and win. Pricing in-between. Be smart-position yourself in the middle of the market. The Rockefeller principle : give away the lamp and sell the oil. Personalized price : let the customer set the price. Free price : offer freebies to your customers and let others foot the bill. Off you go! |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Creative ability in business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Organizational change. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial management |
| General subdivision | Technological innovations. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kreuz, Peter. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | MP Ranjan-JKLU Design Resource Centre | Learning Resource Centre | Learning Resource Centre | 09/04/2019 | 658.4063 FOE | 13140 | 09/04/2019 | 09/04/2019 | Books |