Strategic brand management : (Record no. 12460)

MARC details
000 -LEADER
fixed length control field 00617 a2200193 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190821b ||||| |||| 00| 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332542204
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL-4ed
MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller, Ambi M G Parameswaran, Isaac Jacob
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson,
Place of publication, distribution, etc Chennai :
Date of publication, distribution, etc c2015.
PHYSICAL DESCRIPTION
Extent xxix, 586 p.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic management
ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran, Ambi M G
ADDED ENTRY--PERSONAL NAME
Personal name Jacob, Isaac
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last borrowed
    Dewey Decimal Classification     Compact Shelving Learning Resource Centre Learning Resource Centre 26/08/2019 20 628.26   658.827 KEL-4ed 14035 26/08/2019 849.00 26/08/2019 Books    
    Dewey Decimal Classification     Compact Shelving Learning Resource Centre Learning Resource Centre 26/08/2019 20 628.26   658.827 KEL-4ed 14034 26/08/2019 849.00 26/08/2019 Books    
    Dewey Decimal Classification   Not For Loan Reserve Books Learning Resource Centre Learning Resource Centre 26/08/2019 20 628.26   658.827 KEL-4ed 14033 26/08/2019 849.00 26/08/2019 Books    
    Dewey Decimal Classification       Learning Resource Centre Learning Resource Centre 26/08/2019 20 628.26 1 658.827 KEL-4ed 14032 23/12/2022 849.00 26/08/2019 Books 1 13/12/2019
    Dewey Decimal Classification       Learning Resource Centre Learning Resource Centre 26/08/2019 20 628.26   658.827 KEL-4ed 14031 26/08/2019 849.00 26/08/2019 Books    
Powered by Koha & maintained by LRC, JK Lakshmipat University, Jaipur
Contact: [email protected]
Copyright © 2022 LRC, JK Lakshmipat University, Jaipur. All Rights Reserved.