Marketing Management : A south Asian perspective / (Record no. 3868)

MARC details
000 -LEADER
fixed length control field 00564 a2200169 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130311t xxu||||| |||| 00| 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Kot-14ed
MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 890
TITLE STATEMENT
Title Marketing Management : A south Asian perspective /
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha
EDITION STATEMENT
Edition statement 14th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson,
Place of publication, distribution, etc Delhi :
Date of publication, distribution, etc c2013.
PHYSICAL DESCRIPTION
Extent xxv, 596p.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
-- Koshy, Abraham
-- Jha, Mithileshwar
9 (RLIN) 6286
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Koha issues (borrowed), all copies 5
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Learning Resource Centre Learning Resource Centre 08/03/2013 41 503.28 25 1 658.8 Kot-14ed 3820 14/10/2019 10/10/2019 699.00 08/03/2013 Books
    Dewey Decimal Classification     Learning Resource Centre Learning Resource Centre 24/04/2015 Gratis   16 6 658.8 Kot-14ed 8485 03/10/2018 31/08/2018   24/04/2015 Books
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