Marketing research / (Record no. 4616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814cam a2200265 a 4500 |
| CONTROL NUMBER | |
| control field | 15771937 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130703101611.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090611s2010 njua b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009455188 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126529353 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn317563647 |
| CATALOGING SOURCE | |
| Original cataloging agency | Nz |
| Transcribing agency | UV0 |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M3823 2010 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MCD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| 9 (RLIN) | 7421 |
| TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc | Carl McDaniel, Jr., Roger Gates. |
| EDITION STATEMENT | |
| Edition statement | 8th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley India, |
| Date of publication, distribution, etc | 2011, c2010. |
| PHYSICAL DESCRIPTION | |
| Extent | xxx, 693, [65] p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 2142 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger H., |
| Dates associated with a name | 1942- |
| 9 (RLIN) | 7422 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 01/07/2013 | 20 | 461.30 | 2 | 658.83 MCD | 4499 | 03/02/2020 | 21/01/2020 | 659.00 | 01/07/2013 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Learning Resource Centre | Learning Resource Centre | 27/11/2013 | CD351 | 27/11/2013 | 27/11/2013 | CDs and DVDs |