Kellogg on integrated marketing (Record no. 586)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00539nam a2200205Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111222124729.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111104s9999 xx 000 0 und d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126511249 |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 IAC |
| TITLE STATEMENT | |
| Title | Kellogg on integrated marketing |
| Statement of responsibility, etc. | Edited by Dawn Iacobucci and Bobby Calder |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley India |
| Date of publication, distribution, etc. | c2003, 2007 |
| PHYSICAL DESCRIPTION | |
| Extent | xxi, 314p |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn |
| 9 (RLIN) | 2257 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calder, Bobby |
| 9 (RLIN) | 2258 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Coded location qualifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 267.00 | 658.8 KEL | 586 | 22/05/2012 | 04/11/2011 | Books | DEL /90186 / 12.10.10 |