Strategic brand management : (Record no. 5983)

MARC details
000 -LEADER
fixed length control field 00610 a2200169 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140401t xxu||||| |||| 00| 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson,
Place of publication, distribution, etc New Delhi :
Date of publication, distribution, etc 2012.
PHYSICAL DESCRIPTION
Extent xxiii, 695 p.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
-- Brand name products
-- Strategic planning
9 (RLIN) 9713
ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran, M. G.
-- Jacob, Isaac
9 (RLIN) 9714
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Learning Resource Centre Learning Resource Centre 19/03/2014 20 525.00 5 1 658.827 KEL 5951 02/05/2019 01/05/2019 750.00 19/03/2014 Books
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