Strategic brand management : (Record no. 5983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00610 a2200169 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140401t xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756898 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob |
| EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson, |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | 2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xxiii, 695 p. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| -- | Brand name products |
| -- | Strategic planning |
| 9 (RLIN) | 9713 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M. G. |
| -- | Jacob, Isaac |
| 9 (RLIN) | 9714 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type | Vendor Details | Currency | Order Number | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Design | Learning Resource Centre | Learning Resource Centre | 19/03/2014 | 20 | 525.00 | 5 | 1 | 658.827 KEL | 5951 | 02/05/2019 | 01/05/2019 | 750.00 | 19/03/2014 | Books |