What is Marketing? (Record no. 618)

MARC details
000 -LEADER
fixed length control field	00471nam a2200193Ia 4500
CONTROL NUMBER IDENTIFIER
control field	OSt
DATE AND TIME OF LATEST TRANSACTION
control field	20111222153250.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	111104s9999 xx 000 0 und d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781422104606
CATALOGING SOURCE
Transcribing agency	LRC
LANGUAGE CODE
Language code of text/sound track or separate title	English
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 SIL
MAIN ENTRY--PERSONAL NAME
Personal name	Silk, Alvin J
9 (RLIN)	2352
TITLE STATEMENT
Title	What is Marketing?
Statement of responsibility, etc.	Silk, Alvin J.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston
Name of publisher, distributor, etc.	Harvard Business School Pres
Date of publication, distribution, etc.	2006
PHYSICAL DESCRIPTION
Extent	xii, 207p
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Use restrictions	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type	Coded location qualifier
		Dewey Decimal Classification				Learning Resource Centre	Learning Resource Centre	04/11/2011	UBSPD	828.00	5	658.8 SIL	618	11/12/2016	30/11/2016	04/11/2011	Books	90979 / 18.10.10