Marketing research : (Record no. 7747)

MARC details
000 -LEADER
fixed length control field	00612nam a2200217Ia 4500
CONTROL NUMBER IDENTIFIER
control field	OSt
DATE AND TIME OF LATEST TRANSACTION
control field	20150512020001.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	111104s9999 xx 000 0 und d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131723173
CATALOGING SOURCE
Transcribing agency	LRC
LANGUAGE CODE
Language code of text/sound track or separate title	English
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	MAL
MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
9 (RLIN)	2528
TITLE STATEMENT
Title	Marketing research :
Statement of responsibility, etc	Naresh K. Malhotra; Satyabhusan Das
Remainder of title	an applied orientation /
EDITION STATEMENT
Edition statement	5th ed
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi :
Name of publisher, distributor, etc	Pearson Education,
Date of publication, distribution, etc	c2009.
PHYSICAL DESCRIPTION
Extent	xxxi, 859 p.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Research
9 (RLIN)	2142
ADDED ENTRY--PERSONAL NAME
Personal name	Dash, Satyabhusan
9 (RLIN)	2529
ADDED ENTRY ELEMENTS (KOHA)
Item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification
Koha issues (borrowed), all copies	1

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Price effective from	Koha item type
		Dewey Decimal Classification			Learning Resource Centre	Learning Resource Centre	13/03/2015	2	1	658.83 MAL	8234	14/03/2022	31/08/2016	13/03/2015	Books