Strategic brand management : (Record no. 8950)

MARC details
000 -LEADER
fixed length control field 00532 a2200157 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140401t xxu||||| |||| 00| 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120335400
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Prentice Hall of India,
Place of publication, distribution, etc New Delhi :
Date of publication, distribution, etc c2008.
PHYSICAL DESCRIPTION
Extent xxi, 692 p.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
-- Brand name products
-- Strategic planning
9 (RLIN) 9713
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
    Dewey Decimal Classification     Learning Resource Centre Learning Resource Centre 30/01/2016 4 658.827 KEL 9636 12/02/2020 07/02/2020 30/01/2016 Books
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