Marketing management / (Record no. 9954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522 a2200181 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170522b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131501177 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131501175 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CZI |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R |
| 9 (RLIN) | 1336 |
| TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Michael R Czinkota, Masaaki Kotabe. |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2011, c1998. |
| Place of publication, distribution, etc | Delhi : |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 598 p. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | An Overview of Marketing -- Marketing Planning -- Understanding The Environment and the Competition -- Understanding The Buyer -- Marketing Research and Information -- Estimating the Market Demand -- Market Segmentation, Positioning, and Branding -- Product and Service Decisions -- New Products -- Pricing Decisions Distribution and Supply Chain Management -- Designing Effective, Promotion, and Advertising Strategies -- Direct Marketing, Sales Promotion, and Public Relations -- Selling and Sales Management The Future of Marketing -- Case 1.Amazon.Com -- Case 2.Anheuser-Busch International, Inc -- AT & T -- Citibank N.A, in Japan -- Kao Corporation -- Marketing and the Environment -- Pepsi One -- Spectrum Color Systems Inc. -- Unisys -- Water From Iceland -- Company and Organization Index -- Name Index -- Subject Index -- Photo Credits. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 9 (RLIN) | 5566 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki |
| 9 (RLIN) | 2553 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 22/05/2017 | 20 | 443.26 | 658.8 CZI | 11088 | 06/03/2017 | 599.00 | 22/05/2017 | Books |