The power of co- creation : build it with them to boost growth, productivity, and profits / Venkat Ramaswamy, Francis Gouillart.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781451623543
- 658.40714 22 RAM
- HD53 .R35 2010
Contents:
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
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Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 658.40714 RAM (Browse shelf(Opens below)) | Not for loan | 12448 |
Total holds: 0
Includes bibliographical references and index.
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
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