Amazon cover image
Image from
Image from Google Jackets

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob

By: Contributor(s): Publication details: Pearson, New Delhi : 2012.Edition: 3rd edDescription: xxiii, 695 pISBN:
  • 9788131756898
Subject(s): DDC classification:
  • 658.827 KEL
Tags from this library: No tags from this library for this title. Log in to add tags.
Powered by Koha & maintained by LRC, JK Lakshmipat University, Jaipur
Contact: [email protected]
Copyright © 2022 LRC, JK Lakshmipat University, Jaipur. All Rights Reserved.