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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob

By: Contributor(s): Publication details: Pearson, New Delhi : 2012.Edition: 3rd edDescription: xxiii, 695 pISBN:
  • 9788131756898
Subject(s): DDC classification:
  • 658.827 KEL
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