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Advertising and promotion : an integrated marketing communications approach by Chris Hackley

By: Material type: TextTextPublication details: London Sage Publications, c2010.Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmISBN:
  • 9781849201469
Subject(s): DDC classification:
  • 659.1 HAC
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Learning Resource Centre 659.1 HAC (Browse shelf(Opens below)) Available 632
Total holds: 0

Includes bibliographical references (p. [311]-322) and index.

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