TY  - BOOK
AU  - Charan,Ram
TI  - What the customer wants you to know: how everybody needs to think differently about sales 
SN  - 9780143065685
AV  - HF5438.4 .C43 2007
U1  - 658.85 22
PY  - 2008///, c2007
CY  - Gurgaon
PB  - Portfolio, Penguin Random House India
KW  - Sales management
KW  - Selling
KW  - Customer relations
N1  - Includes index; The problem with sales -- 
Fixing the broken sales process -- 
How to become your customer's trusted partner -- 
The value account plan -- 
Developing the value creation sales force -- 
Making the sale -- 
Sustaining the process -- 
Taking value creation selling to the next level --
The End of the story

ER  -