TY - BOOK AU - Gloor,Peter A. AU - Cooper,Scott TI - Coolhunting: chasing down the next big thing SN - 0814473865 AV - HD53 .G55 2007 U1 - 658.472 22 PY - 2007/// CY - New York PB - AMACOM KW - Creative ability in business KW - Technological innovations KW - Management KW - Social networks KW - Research KW - Data mining KW - Group decision making N1 - Includes bibliographical references (p. [223]-230) and index; Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity UR - http://www.loc.gov/catdir/toc/ecip073/2006034160.html ER -