Key account management in financial services :  tools and techniques for building strong relationships with major clients / 
Peter Cheverton ... [et al]. 
 - New Delhi :  Kogan Page,  2010. 
 - xiv, 329 p. :  ill. ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788175545304 
<br/><br/><label>LCCN: </label>2004019046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Management.<br/>Selling--Key accounts.<br/>Marketing--Key accounts.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HG173  / .K49 2004 
<br/><br/><label>Dewey Class. No.: </label>332.10688  / KEY