Kellogg on integrated marketing 
Edited by Dawn Iacobucci and Bobby Calder 
 - New Delhi  Wiley India  c2003, 2007 
 - xxi, 314p 
<br/><br/><label>ISBN: </label>8126511249 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 IAC