TY  - BOOK
AU  - Schewe,Charles D
AU  - Hiam, Alexander.
TI  - The portable MBA in marketing 
SN  - 9780471193678
U1  - 658.8 SCH 
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992; Includes bibliographical references (p. 475-477) and index
UR  - http://www.loc.gov/catdir/bios/wiley041/97038520.html
UR  - http://www.loc.gov/catdir/description/wiley032/97038520.html
UR  - http://www.loc.gov/catdir/toc/onix02/97038520.html
ER  -