Bunkar, Vikas <br/><br/>
Advertisement frequency as a factor of advertising effectiveness :  a study on durables v/s non-durables / 
Vikas Bunkar; Under guidance of Santosh Dhar 
 - Indore :  Prestige Institute of Management and Research,  2006. 
 - 1 v. (various pagings) 
<br/><br/> Major Research Project 
<br/><br/><label>Dewey Class. No.: </label>PIMRMBA2006