Malhotra, Naresh K. <br/><br/>
Marketing research :   an applied orientation / 
Naresh K. Malhotra; Satyabhusan Das 
 - 5th ed 
 - New Delhi :  Pearson Education,  c2009. 
 - xxxi, 859 p. 
<br/><br/><label>ISBN: </label>9788131723173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL