MKTG:   a South Asian perspective /  
Charles W Lamb ... [et.al.] 
 - Delhi :  Cengage Learning,  c2016. 
 - xvii, 671 p. 
<br/><br/><label>ISBN: </label>9788131520345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MKT