TY  - GEN
AU  - Lamb, Charles W
AU  - Hair, Joseph F
AU  - Sharma, Dheeraj
AU  - McDaniel, Carl
TI  - MKTG: : a South Asian perspective / 
SN  - 9788131520345
U1  - 658.8 
PY  - 2016///
CY  - Delhi
PB  - Cengage Learning
KW  - Marketing management
ER  -