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1.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller by
Edition: 3rd ed.
Publication details: New Delhi : Prentice Hall of India, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL.
2.
Marketing management / by Philip Kotler, Kevin Lane Keller by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India, 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KOT.
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