The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop.
Material type: TextSeries: Wall Street journal bookPublication details: New York : New Delhi : Free Press, c2004.Description: xii, 306 p. ; 24 cmISBN:- 0749443332
- Eighteen immutable laws of corporate reputation
- Wall Street journal.
- 659.2 22 ALS
- HD59.2 .A47 2004
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 659.2 ALS (Browse shelf(Opens below)) | Available | 4257 |
Includes index.
Pt. 1. Establishing a Good Reputation -- Law 1. Maximize Your Most Powerful Asset -- Law 2. Know Thyself - Measure Your Reputation -- Law 3. Learn to Play to Many Audiences -- Law 4. Live Your Values and Ethics -- Law 5. Be a Model Citizen -- Law 6. Convey a Compelling Corporate Vision -- Law 7. Create Emotional Appeal -- Pt. 2. Keeping that Good Reputation -- Law 8. Recognize Your Shortcomings -- Law 9. Stay Vigilant to Ever-Present Perils -- Law 10. Make Your Employees Your Reputation Champions -- Law 11. Control the Internet Before It Controls You -- Law 12. Speak with a Single Voice -- Law 13. Beware the Dangers of Reputation Rub-off -- Pt. 3. Repairing a Damaged Reputation -- Law 14. Manage Crises with Finesse -- Law 15. Fix It Right the First Time -- Law 16. Never Underestimate the Public's Cynicism -- Law 17. Remember - Being Defensive Is Offensive -- Law 18. If All Else Fails, Change Your Name.
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