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1.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob by
Edition: 3rd ed.
Publication details: New Delhi : Pearson, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL.
2.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller by
Edition: 3rd ed.
Publication details: New Delhi : Prentice Hall of India, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL.
3.
Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller, Vanitha Swaminathan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Noida : Pearson Education, 2023
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL.
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