The Marketing Whitebook 2013-14 : The essential handbook for marketers / edited by Prosenjit Datta

Section .1. The Indian marketscape -- Connecting the many Indians -- Elephant regains its balance -- People, jobs and income -- How India consumes -- Telecom, internet and media -- How Indian commutes -- On a learning curve -- The health report card -- Travel and hospitality -- Section .2. People and places -- Indian consumers circa 2013 -- The man's world -- The $150 billion yin economy -- the youth factor -- What seniors want the high life -- Section .3. Changing consumption patterns -- What's on the horizon -- The great India retail push -- Kitchen next -- Riding on utility -- The digital consumer -- The future of travel in India -- The heart of India's heartland -- What gets the cool set excited -- Frequent flyers: for love or money? -- Contacts and listings