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1.
The Marketing Whitebook 2013-14 : The essential handbook for marketers / edited by Prosenjit Datta by
Edition: 9th ed.
Publication details: New Delhi : Business World, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
2.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 ALB.
3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A Belch, Keyoor Purani by
Edition: 9th ed.
Publication details: New Delhi : TMH, 2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 BEL-9ed, ...
4.
Marketing research : concepts, practices and cases / Sunanda Easwaran, Sharmila J. Singh by
Publication details: New Delhi : OUP, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 EAS.
5.
Social marketing in India / Sameer Deshpande and Nancy R. Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Response, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DES.
6.
The better mousetrap : brand invention in a media democracy / Simon Pont. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 PON.
7.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4092 YOU.
8.
How to write a marketing plan / John Westwood. by Series: Creating success
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WES.
9.
Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 HAG.
10.
Key skills for professionals : how to succeed in professional services / Alan Pannett, Shalini Sequeira, Andrew Dines, Andrew Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 650.1 KEY.
11.
Essential law for marketers / Ardi Kolah. by Series: Guru in a bottle
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 343.4208 KOL.
12.
Rural marketing / Pradeep Kashyap by
Edition: 2nd ed.
Publication details: New Delhi : Pearson, 2013, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KAS. Items available for reference: Learning Resource Centre: Not For Loan (1).
13.
Marketing management / Priyanka Gite by
Publication details: New Delhi : Taxmann, [2013]
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 GIT, ...
14.
Newsjacking : the Urgent Genius of real-time advertising by Grant Hunter and Jon Burkhart by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Thames & Hudson, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HUN.
15.
Internet Marketing : integrating online & offline strategies by Mary Lou Roberts and Debra Zahay by
Edition: 3rd ed.
Publication details: New Delhi : South-Western Cengage Learning, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 ROB.
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