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1.
Brands and the brain : how to use neuroscience to create impactful brands by Arvind Sahay by
Publication details: Gurugram : Penguin Portfolio, 2022
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.407124 SAH.
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2.
Brand Positioning : connecting marketing strategy and communications by Erik Kostelijk and Karel Jan Alsem by
Publication details: New York : Routledge, 2022
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KOS.
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