Marketing: creating value for customers by Gilbert A. Churchill, Jr. and J. Paul Peter.
Material type: TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:- 0071179607
- 658.8 CHU
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658.8 CHU (Browse shelf(Opens below)) | Available | 1225 |
Total holds: 0
Includes bibliographical references (p. [587]-605) and indexes.
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