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1.
Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 MOO.
2.
Legends in marketing Shelby D. Hunt / edited by Jagdish N. Sheth. by Series: Legends in marketing Shelby D. Hunt
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : SAGE, c2011
Other title:
  • Shelby D. Hunt
Availability: Items available for reference: Learning Resource Centre: Not For Loan (10)Call number: 658.80092 HUN, ...
3.
A dictionary of marketing / Charles Doyle. by Series: Oxford paperback reference
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2011
Other title:
  • Oxford dictionary of marketing
  • Marketing
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8003 DOY.
4.
Services marketing: people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed
Publication details: Delhi Pearson c2011
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8 LOV-7ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV-7ed.
5.
Develop your marketing skills / Neil Richardson and Ruth Gosnay. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIC.
6.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
7.
Blog, podcast, Google, sell : the complete guide to making online profit / Cresta Norris. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 NOR.
8.
Sales and distribution management : text and cases / Krishna K. Havaldar, Vasant M. Cavale by
Edition: 2nd ed.
Publication details: New Delhi : TMH, 2012, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 HAV.
9.
Applied case studies in marketing / S. Shajahan by
Publication details: Delhi : Primus Books, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SHA. Items available for reference: Learning Resource Centre: Not For Loan (1).
10.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham by
Edition: 15th ed.
Publication details: New Delhi : McGraw Hill, 2014, c2011
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.84 CAT, ...
11.
Tourism marketing / Devashish Das Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 338.4791 GUP.
12.
Green marketing management / Robert Dahlstrom by
Publication details: Delhi : Cengage Learning, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 DAH.
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