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121.
Library management : trends and opportunities / editors Roshan Lal Raina, Dinesh K. Gupta, Rames C. Gaur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, c2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 020 LIB.
122.
Marketing management / by Philip Kotler, Kevin Lane Keller by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India, 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KOT.
123.
Marketing research / David A. Aaker ... [et al.]. by
Edition: 11th ed. International student version
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, 2016, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 AAK-11ed.
124.
Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, c2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 ART.
125.
Social media marketing / Tracy Tuten, Michael Solomon by
Publication details: New Delhi : Pearson, 2015, c2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.872 SOL, ...
126.
Brilliant social media : how to start, refine and improve your social media business strategy / by
Publication details: New Delhi : Pearson, 2015
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.872 GRA, ...
127.
E-marketing / Judy Strauss, Raymond Frost by
Edition: 7th ed.
Publication details: New Delhi : Pearson, c2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 STR.
128.
Working the crowd : social media marketing for business / Eileen Brown by
Publication details: New Delhi : Viva Books, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 BRO.
129.
Integrated marketing communications / Kirti Dutta by
Publication details: New Delhi : OUP, c2016
Availability: Items available for loan: Learning Resource Centre (4)Call number: 659.1 DUT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.1 DUT.
130.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 7th ed.
Publication details: New Delhi : McGraw Hill, 2018
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 ZEI-7ed, ...
131.
We are like that only : understanding the logic of consumer India / Rama Bijapurkar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Penguin Books, 2007
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 BIJ.
132.
Marketing management / Priyanka Gite by
Publication details: New Delhi : Taxmann, [2013]
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 GIT, ...
133.
Internet Marketing : integrating online & offline strategies by Mary Lou Roberts and Debra Zahay by
Edition: 3rd ed.
Publication details: New Delhi : South-Western Cengage Learning, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 ROB.
134.
Microsoft excel 2013 data analysis and business modeling by Wayne L Winston by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : PHI, C2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 005.54 WIN.
135.
Sales and distribution management by Tapan K. Panda, Sunil Sahadev by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 PAN.
136.
International marketing by Rakesh Mohan Joshi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, OUP : c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JOS.
137.
Sales management decision, strategies and cases by Richard R. Still and by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India PHI, 2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 STI.
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