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21.
Marketing research: text and cases by Harper W Boyd, Ralph Westfall and Stanley F Stach by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi All India Traveller Bookseller
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 BOY, ...
22.
The marketing whitebook 2010-11: one stop guide for marketers Edited by Prosenjit Datta by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ABP Pvt. Ltd. 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
23.
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhushan Dash by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education c2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 MAL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 MAL.
24.
Consumer behavior and marketing strategy by J Paul Peter and Jerry C Olson by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw Hill 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 PET.
25.
Marketing management by Rajan Saxena by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SAX.
26.
Marketing management by Arun Kumar and N Meenakshi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas Publishing 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KUM.
27.
Marketing management by Russell S Winer by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 WIN.
28.
Marketing management: text and cases by Rajiv Lal, John A Quelch and V Kasturi Rangan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2005, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 LAL.
29.
Kellogg on integrated marketing Edited by Dawn Iacobucci and Bobby Calder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2003, 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KEL.
30.
The international dictionary of marketing : over 2000 professional terms & techniques / Daniel Yadin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2006
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8003 YAD.
31.
Marketing management: text and cases by Tapan K Panda by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Book 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PAN. Items available for reference: Learning Resource Centre: Not For Loan (1).
32.
Magic numbers for consumer marketing: Key measures to evaluate marketing success by John Davis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2005, 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DAV.
33.
Marketing genius by Peter Fisk. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New Delhi Wiley India c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FIS.
34.
Marketing Management: A Finance Emphasis by B. K Chatterjee by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Jaico Publishing House 2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHA.
35.
The new strategic selling by Robert B Miller, Stephen E Heiman, Diane Sanchez and Tad Tuleja by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MIL.
36.
What they don’t teach you about marketing: filling the gap between curriculum and real life by Ketan Joshi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Macmillan c2009
Availability: Not available: Learning Resource Centre: Withdrawn (1).
37.
Advanced marketing and sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Viva Books 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 ADV.
38.
Negotiation and selling by R K Srivastava by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SRI.
39.
Retail management by Chetan Bajaj, Rajnish Tuli and Nidhivarma Srivastava by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 BAJ.
40.
Scope and challenge of rural marketing in India Edited by Sumesh Raizada and Vishal Agarwal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8791 SCO.
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