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41.
Marketing research by Alvin C Burns and Ronald F Bush by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2006, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BUR.
42.
Marketing management: Pingali Venugopal a decision making approach / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi. Response Books: 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 VEN.
43.
Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.80092 SHE, ...
44.
Legends in marketing Shelby D. Hunt / edited by Jagdish N. Sheth. by Series: Legends in marketing Shelby D. Hunt
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : SAGE, c2011
Other title:
  • Shelby D. Hunt
Availability: Items available for reference: Learning Resource Centre: Not For Loan (10)Call number: 658.80092 HUN, ...
45.
The marketing whitebook 2011-12: one stop guide for marketers Edited by Prosenjit Datta by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ABP Pvt. Ltd. 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
46.
The Marketing Whitebook 2012-2013: One stop guide for marketers Edited by Prosenjit Datta by
Publication details: New Delhi Business World 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
47.
Indian journal of marketing.
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: New Delhi : Associated Management Corp., 1968-
Availability: Items available for loan: Learning Resource Centre (3). Items available for reference: Learning Resource Centre: Not For Loan (19)Call number: 658.8 IND, ...
48.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, 2011,c2005
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 WIS.
49.
Case studies in marketing management / edited by S Ramesh Kumar by
Publication details: New Delhi Pearson c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAS.
50.
Strategies of winning organizations / edited by Upinder Dhar, Santosh Dhar and Chauhan, Vinit Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Books, Prestige Institute of Management and Research, c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 STR.
51.
Enhancing performance : edited by Upinder Dhar, Santosh Dhar and Yogeshwari Phatak agenda for growth / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Books, Prestige Institute of Management and Research, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 ENH.
52.
Organisational challenges : Insights and solutions / edited by Upinder Dhar, Santosh Dhar. S S Bhakar and Prashant Mishra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Books, Prestige Institute of Management and Research, c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 ORG.
53.
Local champions to global masters : mobilising for growth / edited by Upinder Dhar, Santosh Dhar and Mala Srivastava by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 LOC.
54.
Changing trends in management : challenges and opportunities / edited by Upinder Dhar, Santosh Dhar and Richa Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 CHA.
55.
Domestic brilliance to universal excellence : quest for organisational success / edited by Upinder Dhar and Santosh Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 DOM.
56.
People, processes and organisations : emerging realities / edited by Upinder Dhar, Santosh Dha, Mala Srivastava and Santosh Rangnekar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 PEO.
57.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.81 PAN, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.81 PAN.
58.
The marketing whitebook 2006: the essential handbook for marketers Edited by Prosenjit Datta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ABP Pvt. Ltd. 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
59.
Vyas handbook of market research / Shyam Babu Vyas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : The M.A.R.C Group, 1994
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 VYA.
60.
Marketing management : analysis, planning and control / by Philip Kotler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India c1967
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 KOT, ...
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