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1.
Strategic brand management: creating and sustaining brand equity long term by Jean-Noel Kapferer by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan page 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KAP.
2.
Managing Indian brand : marketing concepts and strategies / S. Ramesh Kumar by
Edition: 2nd ed.
Publication details: Noida : Vikas Pub. House, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8270954 KUM.
3.
Product and brand management / Tapan K Panda by
Publication details: New Delhi : OUP, c2016
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.827 PAN, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.827 PAN.
4.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M G Parameswaran, Isaac Jacob by
Edition: 4th ed.
Publication details: Chennai : Pearson, c2015
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.827 KEL-4ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.827 KEL-4ed.
5.
Brands and the brain : how to use neuroscience to create impactful brands by Arvind Sahay by
Publication details: Gurugram : Penguin Portfolio, 2022
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.407124 SAH.
6.
From ideas to iconic brands : inspiring stories of 101 amazing brands that changed the world by Giles Lury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Jaico : 2018
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 LUR.
7.
Brand Positioning : connecting marketing strategy and communications by Erik Kostelijk and Karel Jan Alsem by
Publication details: New York : Routledge, 2022
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KOS.
8.
A studyon deciphering the antecedents of brand avoidance / Ajay Singh Chandel, Under the supervision of Punam Mishra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur : JK Lakshmipat University, 2023
Availability: Items available for reference: Learning Resource Centre: Not For Loan (2)Call number: 658.827 CHA, ...
9.
24 Brand Mantras : finding a place in the minds and hearts of consumers by Jagdish Kapoor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Response Books, 2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 KAP.
10.
The Best of Branding: best practices in corporate branding by James Gregory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 GRE.
11.
The Brand Marketing by Joe Marconi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill, 1999
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 MAR.
12.
Before the Brand : creating the unique DNA of an enduring brand identity by Alycia Perry and David Wisnom III by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, 2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 PER.
13.
Brands and branding by Rita Clifton and John Simmons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Economist Books, 2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 CLI.
14.
Branding : a practical guide to planning your strategy by Geoffrey Randall by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RAN.
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