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1.
Shopper marketing: how to increase purchase decisions at the point of scale Edited by Markus Stahlberg and Ville Maila by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SHO.
2.
Strategic marketing by Davie W Cravens and Nigel F Piercy by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CRA.
3.
Strategic marketing: an introduction by Tony Proctor by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 PRO.
4.
Vikalpa. by
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Ahmedabad, Indian Institute of Management.
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.40305 VIK, ...
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5.
Information technology investment: decision-making methodology by Marc J. Schniederjans, Jamie L. Hamaker and Ashlyn M. Schniederjans. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hackensack, NJ : World Scientific, c2010
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 004.0681 SCH.
6.
7.
Multi-objective optimization using evolutionary algorithms / Kalyanmoy Deb. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : John Wiley & Sons, 2008, c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 519.3 DEB.
8.
Who's in the room? : how great leaders structure and manage the teams around them / Bob Frisch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Jossey-Bass, Wiley India, 2012
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4022 FRI.
9.
Quantitative techniques for managerial decisions / R. B. Khanna by
Edition: 2nd ed.
Publication details: New Delhi : PHI Learning, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4033 KHA.
10.
The six value medals / Edward De Bono. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Vermilion, 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.40301 DE.
11.
Manual for decision making scale (DMSS) / Noorjehan N. Ganihar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Agra, National Psychological Corporation c2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.403 GAN.
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12.
Quantitative methods for decision making using Excel / Glyn Davis, Branko Pecar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.40300721 DAV.
13.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Harper, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 153.83 ARI.
14.
The Dharma of capitalism : a guide to mindful decision making in the business of life / Nitesh Gor by
Publication details: New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.408 GOR.
15.
Keeping up with the quants : your guide to understanding and using analytics / Thomas H. Davenport, Jinho Kim. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Publishing, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 332.632042 DAV.
16.
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by
Edition: Rev. and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Penguin Books, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 330.019 THA.
17.
Quantitative methods for decision making using Excel / Glyn Davis, Branko Pecar. by
Edition: South Asia edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : OUP, 2014, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.40300721 DAV.
18.
Behavioral game theory : experiments in strategic interaction / Colin F. Camerer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : New Age International, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 330.015193 CAM.
19.
Getting started with business analytics : insightful decision-making / David Roi Hardoon and Galit Shmueli. by Series: Chapman & Hall/CRC machine learning & pattern recognition series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4033 HAR.
20.
The Big book of business games : icebreakers, creativity exercises, and meeting energizers / John Newstrom and Edward Scannell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, 2004, c1996
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.40353 NEW.
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