Product design and test marketing of information products/services /
Product design and test marketing of information products/services / Abhinandan K. Jain ... [et al.]. - New Delhi : Oxford & IBH Pub. Co., 1999. - xxv, 138 p. ; 23 cm.
"Indian Institute of Management, Ahmedabad, India."
Product design and test marketing of management information products/ services -- Preparing and testing information bulletin on management -- Preparing and testing case abstracts -- Designing marketing plan and test marketing -- Production and client management systems -- Resource sharing and skill development -- Creation of national information centre on management.
8120413504
Library of Congress -- New Delhi Field Office Rs350.00
99940250
Management information systems.
Information technology.
HD30.213 / .P76 1999
658.4028011 / PRO
"Indian Institute of Management, Ahmedabad, India."
Product design and test marketing of management information products/ services -- Preparing and testing information bulletin on management -- Preparing and testing case abstracts -- Designing marketing plan and test marketing -- Production and client management systems -- Resource sharing and skill development -- Creation of national information centre on management.
8120413504
Library of Congress -- New Delhi Field Office Rs350.00
99940250
Management information systems.
Information technology.
HD30.213 / .P76 1999
658.4028011 / PRO