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Cravens, David W

Strategic marketing by Davie W Cravens and Nigel F Piercy - 7th ed - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 p. : ill., maps ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0071151613

LCCN: 2002016549

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

Dewey Class. No.: 658.802 CRA