Strategic marketing (Record no. 1228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01273cam a22003374a 4500 |
| CONTROL NUMBER | |
| control field | 12639500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111223115652.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020109s2003 mauab b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002016549 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071151613 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 CRA |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W |
| 9 (RLIN) | 2380 |
| TITLE STATEMENT | |
| Title | Strategic marketing |
| Statement of responsibility, etc. | by Davie W Cravens and Nigel F Piercy |
| EDITION STATEMENT | |
| Edition statement | 7th ed |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2003. |
| PHYSICAL DESCRIPTION | |
| Extent | xviii, 843 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 26 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 2381 |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making. |
| 9 (RLIN) | 2382 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2383 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 2384 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F |
| 9 (RLIN) | 2385 |
| ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh021/2002016549.html">http://www.loc.gov/catdir/description/mh021/2002016549.html</a> |
| ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh021/2002016549.html">http://www.loc.gov/catdir/toc/mh021/2002016549.html</a> |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Learning Resource Centre | Learning Resource Centre | 04/11/2011 | Pranay Books, Jaipur | 0.00 | 2 | 1 | 658.802 CRA | 1228 | 05/10/2023 | 05/09/2023 | 04/11/2011 | Books |