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Brand management: research, theory and practice

Heding, Tilde

Brand management: research, theory and practice by Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre - London Routledge c2009 - xviii, 267p

ISBN: 9780415443272

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)

Dewey Class. No.: 658.827 HED

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