Brand management: research, theory and practice (Record no. 1288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a2200229Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111227111602.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111104s9999 xx 000 0 und d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415443272 |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 HED |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heding, Tilde |
| 9 (RLIN) | 2447 |
| TITLE STATEMENT | |
| Title | Brand management: research, theory and practice |
| Statement of responsibility, etc. | by Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | c2009 |
| PHYSICAL DESCRIPTION | |
| Extent | xviii, 267p |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Form subdivision | Management |
| 9 (RLIN) | 2448 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 2449 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Knudtzen, Charlotte F |
| 9 (RLIN) | 2450 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bjerre, Mogens |
| 9 (RLIN) | 2451 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Learning Resource Centre | Learning Resource Centre | 04/11/2011 | Pranay Books, Jaipur | 0.00 | 1 | 658.827 HED | 1288 | 02/04/2014 | 17/01/2014 | 04/11/2011 | Books |