Brands and the brain :
Sahay, Arvind
Brands and the brain : how to use neuroscience to create impactful brands by Arvind Sahay - Gurugram : Penguin Portfolio, 2022. - viii, 352 p.
9780143452614
Brand management
Computational neuroscience.
658.407124 / SAH
Brands and the brain : how to use neuroscience to create impactful brands by Arvind Sahay - Gurugram : Penguin Portfolio, 2022. - viii, 352 p.
9780143452614
Brand management
Computational neuroscience.
658.407124 / SAH