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Jain, Subhash C., 1942-

Marketing planning & strategy / Marketing planning and strategy Subhash C. Jain. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 2000. - xviii, 925 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0324014805

LCCN: 99035181

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .J35 2000

Dewey Class. No.: 658.802 / JAI