Marketing planning & strategy / (Record no. 3647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00956cam a2200265 a 4500 |
| CONTROL NUMBER | |
| control field | 2631383 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121119120434.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990602s2000 ohua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99035181 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324014805 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .J35 2000 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | JAI |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Subhash C., |
| Dates associated with a name | 1942- |
| 9 (RLIN) | 5833 |
| TITLE STATEMENT | |
| Title | Marketing planning & strategy / |
| Statement of responsibility, etc | Subhash C. Jain. |
| VARYING FORM OF TITLE | |
| Title proper/short title | Marketing planning and strategy |
| EDITION STATEMENT | |
| Edition statement | 6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cincinnati, Ohio : |
| Name of publisher, distributor, etc | South-Western College Pub., |
| Date of publication, distribution, etc | 2000. |
| PHYSICAL DESCRIPTION | |
| Extent | xviii, 925 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 5834 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 19/11/2012 | 1 | 1 | 658.802 JAI | 3507 | 30/10/2013 | 24/07/2013 | 19/11/2012 | Books |