Normal view MARC view ISBD view

Strategic brand management: creating and sustaining brand equity long term

Kapferer, Jean-Noel

Strategic brand management: creating and sustaining brand equity long term by Jean-Noel Kapferer - 2nd ed - New Delhi Kogan page 2009 - 443p

ISBN: 8175541091

Subjects--Topical Terms:
Branding
Brand management

Dewey Class. No.: 658.827 KAP

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)